Again, Geometric sans serifs marry best with these. Included in this third sub-category are Bodoni, Didot, New Century Schoolbook and Walbaum. These pair with Geometric sans serifs such as Avant Garde, Avenir, Century Gothic, Eurostile, Futura and Univers.įinally, Modern serifs have an often very dramatic contrast between thick and thin for a more pronounced, stylised effect, as well as a larger x-height. Meanwhile, Transitional serifs have a stronger contrast between thick and thin strokes – examples include Bookman, Mrs. In this pairing, Libre Caslon Display is great for major headings, and can even be italicized for accents like pull quotes. Generally speaking, Old Style serifs such as Bembo, Caslon and Garamond will combine well with Humanist sans serifs, such as Gill Sans and Lucida Grande. Libre Caslon Display is a stylish serif font, and the weight and contrast of the letters have a classic, high-end feel.
Of course, ‘serif’ and ‘sans serif’ are themselves broad classifications – each split into several sub-categories. If you have a display face packed with unique personality, you’ll need something more neutral to do the hard work. This could be as simple as varying the size and weight of the same typeface – but where the typeface varies, careful font pairing is crucial. Typefaces will generally conflict if they are too similar: two ever-so-slightly different serifs or sans serifs rarely create nice font pairings.Īs a designer, the important thing is to establish a clear hierarchy. Traditionally, this involves pairing a serif with a sans serif. Find a so-called ‘superfamily’ and you’ll have a ready-made range of weights, styles and classifications that are specifically designed to work together.Ī good superfamily will include serif and a sans-serif version of the same typeface: famous examples include Lucida/Lucida Sans and Meta/Meta Sans.Ĭontrast, as the name implies, is about finding totally different – but still complementary – typefaces that are each fit for their intended application.
The easiest way to find perfect font pairings is by using different fonts within the same overarching typeface family. The result is a highly distinctive text face that later spawned a sans-serif companion. An exljbris creation, Calluna was born out of an experiment in adding slab serifs to Museo, giving designer Jos Buivenga the idea of ‘serifs with direction’.
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